Tag «consumer behaviour»

The Price of Green: How Surcharges (and Smart Messaging) Can Shift Consumer Delivery Choices

Summary of: Kokkinou, A., Quak, H. & Mitas, O. (2026). “Leveraging fairness to nudge consumers towards more sustainable last mile delivery options.” Transportation Research Interdisciplinary Perspectives, 37, 101956. Every time a consumer clicks “next-day delivery,” they make a choice with real urban consequences; more vans, more congestion, more emissions. Getting consumers to voluntarily choose slower, …

Consumers’ marketing channel choice and the impact on logistics and operations

The emergence of digitalization has led to the creation of various marketing channels. Consumers now have numerous options for shopping in the fresh food and grocery retail sector. Analyzing their behavior is crucial for retailers. A recent paper offers a cutting-edge review of existing studies on consumers’ channel choices when purchasing groceries. The research A …

Research: encouraging customers to make a more sustainable delivery choice

The rise of e-commerce has led to an increase in parcel deliveries, increasing the need to address last-mile delivery’s cost and environmental impact. Customers accustomed to next-day free delivery can play an essential role by choosing more sustainable delivery options. Retailers and logistic service providers could allow customers to wait for their delivery or pick …

Is it possible to stimulate the online consumer to choose sustainable delivery and return options?

The e-commerce sector aims to reduce CO₂ emissions by 2025 significantly and is working hard to achieve delivery with as few CO₂ emissions as possible. One way to contribute to lower CO₂ emissions from e-commerce is for web shops to encourage their customers to choose a sustainable delivery option. Involving consumers Small-scale experimental research into …

Assessing the effects of delivery attributes on online consumer behavior

E-consumer behavior plays a vital role in e-commerce worldwide. A recent paper addresses the importance of delivery time, delivery fee, and delivery reception, and the influence of delivery fee and reception on e-consumers’ behavior by analyzing the following hypotheses: delivery attributes affect e-shopping behavior, and delivery attributes affect e-consumers’ behavior according to their sociodemographic characteristics. …