Europe’s ZE-Truck Crossroads: Why It Matters
The European truck industry stands at a critical turning point. Transitioning to zero-emission (ZE) trucks is no longer just a climate ambition. It has become central to preserving the sector’s long-term competitiveness. McKinsey identifies three interlinked pillars that must advance together: a competitive and broad ZE-truck offering, a robust charging and refueling infrastructure, and enabling …