Doing more with less: what city logistics can learn from Picnic’s data-driven fleet
Urban logistics is under pressure. Cities want fewer vehicles, lower emissions, and less congestion, while home delivery demand continues to grow. The Picnic case shows that these goals are not mutually exclusive when data, operations, and vehicle technology are tightly integrated. Picnic operates one of Europe’s largest fully electric last-mile fleets, with around 4,500 custom-built …