Tag «incentives»

The Price of Green: How Surcharges (and Smart Messaging) Can Shift Consumer Delivery Choices

Summary of: Kokkinou, A., Quak, H. & Mitas, O. (2026). “Leveraging fairness to nudge consumers towards more sustainable last mile delivery options.” Transportation Research Interdisciplinary Perspectives, 37, 101956. Every time a consumer clicks “next-day delivery,” they make a choice with real urban consequences; more vans, more congestion, more emissions. Getting consumers to voluntarily choose slower, …

Research: encouraging customers to make a more sustainable delivery choice

The rise of e-commerce has led to an increase in parcel deliveries, increasing the need to address last-mile delivery’s cost and environmental impact. Customers accustomed to next-day free delivery can play an essential role by choosing more sustainable delivery options. Retailers and logistic service providers could allow customers to wait for their delivery or pick …

Is it possible to stimulate the online consumer to choose sustainable delivery and return options?

The e-commerce sector aims to reduce CO₂ emissions by 2025 significantly and is working hard to achieve delivery with as few CO₂ emissions as possible. One way to contribute to lower CO₂ emissions from e-commerce is for web shops to encourage their customers to choose a sustainable delivery option. Involving consumers Small-scale experimental research into …