Amazon’s European footprint just got significantly larger. The e-commerce and cloud giant invested a record € 60+ billion across Europe in 2025, including over €40 billion within the EU alone. For those working in city logistics and last-mile delivery, the ripple effects are hard to ignore.
Jobs, infrastructure, and supply chains
Amazon now supports over 1.5 million jobs across Europe. That number spans 230,000 direct employees, 400,000+ contractors and seasonal workers, and an estimated 500,000 indirect jobs in construction, logistics, and professional services.
For urban logistics networks, this scale of infrastructure investment translates directly into warehouse capacity, sorting facilities, and delivery operations embedded deep within European cities and their surrounding regions.
European SMEs (the backbone of Amazon’s marketplace) recorded record sales exceeding €60 billion in 2025, with EU-based sellers alone surpassing €40 billion. More sellers, more parcels, more last-mile pressure. The math is straightforward.
Spain as a blueprint for AI-driven logistics infrastructure
Amazon’s single largest country commitment is a €33.7 billion investment in Spain, focused on data center expansion and AI innovation. While data centers may seem distant from delivery vans and loading docks, the connection is direct: AI-driven demand forecasting, route optimization, and inventory positioning increasingly determine how efficiently urban logistics networks operate. Investment in AI infrastructure today shapes the efficiency of city delivery tomorrow.
What this means for city logistics
Europe’s cities are simultaneously tightening zero-emission zone regulations and absorbing surging parcel volumes driven by platform growth. Amazon’s scale and its continued expansion intensify both sides of that equation. More fulfillment infrastructure means faster delivery promises and higher consumer expectations. But it also means more vehicles navigating congested urban cores, unless logistics networks adapt.
The pressure on municipalities, carriers, and logistics service providers to develop smarter urban consolidation, electric last-mile fleets, and parcel locker infrastructure has never been greater. Amazon’s investment signals that It expects parcel volumes to keep climbing; the question is whether city infrastructure can keep pace.
A €60 billion investment year is not a one-off. It is a signal of sustained platform growth that will continue reshaping European supply chains and urban logistics networks for years to come. For city logistics professionals, now is the time to plan, not react.
Walther Ploos van Amstel.