DHL has placed fitting rooms in its service points to be able to fit clothing bought online. At The Hague it is already possible to fit in and Amsterdam will follow soon. The garment that is picked up at the service point and does not fit unexpectedly can then be returned quickly and easily.
Online ordering of clothing is happening more and more. In addition, people often choose to have an order delivered to a pick-up point. On their way to or from work or home, an order can be collected at a chosen time. With the fitting rooms in the shops in Amsterdam and The Hague a wrong size or color can then be sent back immediately.
The idea comes from students from Avans University of Applied Sciences, Entrepreneurship and Retail Management. They carried out research into solutions for the last mile, the final delivery phase in the e-commerce supply chain. “The fresh view of students can bring unexpected new insights”, says Ronald Leunisse, managing director of DHL Express in the Netherlands. “The idea of the fitting rooms jumped out. Finally, time and convenience are important factors when shopping online. The DHL fitting room contributes to a positive online shopping experience.”
Photo: with permission DHL