Dutch drivers and passengers waste 67 million hours each year in traffic congestion. In 2018, the cost to the Dutch society of road traffic—in lower output and productivity— totaled €4.3 billion. New technology solutions for intelligent traffic management, such as smart traffic lights controlled by predictive modeling software have shown their effectiveness in early applications.
Accelerated adoption could release €2.4 billion of value annually in the Netherlands by 2030. What should businesses and governments do to make most of the technology for intelligent traffic management?