Takeaway and Deliveroo focus on the grocery delivery market as well

According to Just Eat Takeaway’s director of the UK branch, Andrew Kenny, the meal delivery company has set up several tests with supermarkets for home delivery of groceries. Currently, private investors are investing billions in grocery delivery companies worldwide.

Due to the growth of online orders during the coronavirus crisis, startups see opportunities to set the fire to traditional supermarkets. Apps such as DoorDash and Deliveroo first focused on restaurants and takeaway meals. But a new generation of start-ups is eyeing the far greater market of online groceries.

Carrefour and Deliveroo expand their partnership to bring on-demand groceries to their customers in France, after launching in Belgium, Italy and Spain. In France, a less than 30-minute home-delivery service is being launched this week, starting in Paris with plans for a rollout to 10 other top cities over the coming months. Ajay Lakhwani, Global VP for Groceries & Commercial Partnerships at the Deliveroo Group: ‘On-demand grocery is a fast growing market and one of Deliveroo’s strategic priorities. We are very happy to be able to team up with Carrefour and together bring on-demand groceries to consumers. We are excited about partnering with Carrefour to make the best of their amazing food, their expertise, and their proven track record for operational excellence, combined with Deliveroo’s leading delivery service and consumer experience. This will allow us to bring a wider choice to customers, so they can turn to Deliveroo whatever the occasion.”

Founder Kagan Sumer of Messenger Gorillas, also active in the Netherlands under the slogan ‘groceries delivered in 10 minutes’, tells The Financial Times that the delivery of groceries is “much more profitable” than the delivery of restaurant meals. The value of grocery orders is on average 20 to 40 percent higher and compared to the peak in meal times, the demand for groceries is much more even, spread from mid-afternoon to late evening, says Sumer. In the Netherlands, Crisp web supermarket raised 30 million euros from venture investors last month.

Walther Ploos van Amstel.

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