Tag «consumer behaviour»

Is it possible to stimulate the online consumer to choose sustainable delivery and return options?

The e-commerce sector aims to reduce CO₂ emissions by 2025 significantly and is working hard to achieve delivery with as few CO₂ emissions as possible. One way to contribute to lower CO₂ emissions from e-commerce is for web shops to encourage their customers to choose a sustainable delivery option. Involving consumers Small-scale experimental research into …

Assessing the effects of delivery attributes on online consumer behavior

E-consumer behavior plays a vital role in e-commerce worldwide. A recent paper addresses the importance of delivery time, delivery fee, and delivery reception, and the influence of delivery fee and reception on e-consumers’ behavior by analyzing the following hypotheses: delivery attributes affect e-shopping behavior, and delivery attributes affect e-consumers’ behavior according to their sociodemographic characteristics. …